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Want to do e-commerce in Southeast Asia, the representative platform must know!

2018-03-06  View: 2301
In Southeast Asia, AliExpress, eBay, Amazon, OLX, GROUPON and other international e-commerce giants are still very high in the market. But at the same time, the local business enterprises in Southeast Asia have sprung up like bamboo shoots after the rain.
Now let's take a look at what representative business platforms in Southeast Asia are, and their businesses are covered by those countries and regions.
Lazada
Lazada (to Zanda), founded in 2011, headquartered in singapore. One of the largest online shopping sites in Southeast Asia. German business incubator by RocketInternet brothers (SamwerBrothers) support,
The current business distribution is mainly from Indonesia, Malaysia, Philippines and Thailand. Starting from the self - operated model and selling 3C products, it is a typical Jingdong B2C model.
Lazada currently has a total of nearly $700 million in financing, about 3 million 150 thousand independent visitors and 94 million 500 thousand visitors per month.
The group's total volume of transactions in 2015 reached $1 billion 300 million. By the end of 2015, there were 10 logistics centers, more than 80 distribution centers and more than 2000 vehicles' last mile distribution fleet. At the same time, they also worked with more than 100 third party logistics companies.
Luxola
Founded in 2011, Luxola, headquartered in Singapore, is a cosmetics B2C platform, which mainly sells skin care products and cosmetics brands. The website now sells 250 brands of about 4000 products. 65 of these brands are sold exclusively online by Luxola in the Southeast Asian market.
At present, the monthly independent visitors are about 540 thousand visitors, and the monthly visit amounts to 1 million 80 thousand people. Since its founding, it has obtained a four round of $15 million 600 thousand in financing.
In July 2015, it was bought by the French luxury group Louis Weedon (LVMH). At present, the website service countries and regions include Australia, Brunei, Hongkong, India, Malaysia, New Zealand, Philippines, the United Arab Emirates and the 11 markets of Singapore.
Zalora
ZALORA is an online fashion and beauty product shopping platform for men and women to provide fashion, ornaments, shoes and cosmetic skin care products.
The headquarters is in Singapore. ZALORA sells international brands, and all the zoning pages will also sell local brands, including Hongkong, Singapore, Indonesia, Philippines, Thailand, Vietnam, Malaysia and Brunei. At present, the total number of employees is about 1000.
ZALORA is also included in the online fashion shopping platform, TheIconic, which operates in Australia and New Zealand. At present, the monthly independent visitors are about 900 thousand visitors, and the monthly visit amounts to 900 thousand people.
Zalora is one of the fastest growing ecommerce in Southeast Asia, with a cumulative investment of about $210 million.
Bhinneka
Founded in 2001, B2C integrated platform based in the Indonesian capital of Jakarta. Bhinneka family history and Jingdong similar to the Jingdong, the early main camp 3C, the Pearl River developed as a whole category retail B2C platform.
Since 2004, Bhinneka has established a large number of brand chain stores and has its own service center to ensure after-sales service. It is the authorized dealer and partner of international brands such as apple, Microsoft, Kabasiji, IBM, Intel, HP and so on. It has super strong channel advantages.
Bhinneka is an old brand of Indonesian e-commerce, with the reputation of "the pioneer of Indonesia's e-commerce". At present, the monthly independent visitors are about 11 million 800 thousand visitors, and the monthly visit amounts to 59 million 400 thousand people. It is also the first commercial website of the country's first major marketing gadget.
Ensogo
Founded in 2010, the headquarters is located in Bangkok, Thailand.
It was bought by American group buying website LivingSocial in 2011 and was listed on the Australian Stock Exchange on December 2013. Ensogo provides special products for more than 600 million users in Southeast Asia.
Ensogo is a special sale B2C platform, its positioning social e-commerce platform, "Southeast Asia vip.com".
At present, the monthly independent visitors are about 1 million 620 thousand visitors, and the monthly visit amounts to 4 million 860 thousand people. A total of about $41 million has been invested in Hongkong, Indonesia, Malaysia, Philippines, Singapore and Thailand.
Tokopedia
Tokopedia is the largest ecommerce platform in Indonesia, and is also the largest Indonesian website to visit. Founded in 2009, headquartered in Jakarta, Indonesia Tokopedia is an integrated C2C platform.
At present, it has accumulated a total of $247 million, one of the most successful Internet companies in Indonesia. At present, the monthly independent visitors are about 79 million 20 thousand visitors, and the monthly visit amounts to 940 million people.
Tokopedia E round financing was completed in April 2016, with investors including soft silver and Sequoia Capital.
In August 17, 2017, Indonesia's largest e-commerce platform, Tokopedia, announced that it had locked in a new round of funding of $1 billion 100 million by Alibaba.
Elevenia
C2C business platform Elevenia was founded in 2014, headquartered in Jakarta, indonesia.
Elevenia is an open e-commerce platform where users can buy and sell all kinds of products. At present, there are about 180 thousand visitors and 180 thousand visitors per month.
It was launched by SK Planet and XL Axiata, the second largest telecom operator in Indonesia. It is in line with 11street, a very popular online shopping platform in South Korea.
The initial financing amount is $42 million, and the cumulative financing is $68 million 300 thousand. The goods sold include fashion, cosmetics, baby products, electrical appliances, furniture supplies, music products and books.
Bukalapak
C2C platform Bukalapak was founded in 2011, headquartered in Jakarta, indonesia.
BukaLapak is a representative online trading platform for Indonesia to compete directly with the Tokopedia mentioned above.
At the beginning of the financing, more than 9 million visits have been made in Bukalapak months. There are about 53 million 280 thousand visitors per month and 420 million visitors per month. At present, it has been financing to the B wheel, with a stable capital chain and considerable growth.
In July 2011, it was separated from the digital organization Suitmedia. According to official data, Bukalapak now has 80