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The six cross-border models, the global sea is actually like this
2018-12-24 View: 3715
The six cross-border models, the global sea is actually like this
2018 is the year of China's cross-border e-commerce transformation.
In the past, relying on the advantages of Chinese manufacturing, cross-border e-commerce has achieved rapid development. But this year, the intricate world trade environment has forced Chinese companies to reform and must become the backbone of the world trade innovation model.
The Chinese model is truly on the stage of the world. “The squally showers can knock over small ponds, but they cannot overturn the sea.” The Chinese economy is like a sea, opening a new chapter in the world through new modes such as cross-border e-commerce.
What did Chinese companies create during the squally showers? What changed? In this regard, Yibang columnist Bingmei has sorted out the six models of China's going to sea.
First, the "investment" trade model
Cross-border e-commerce has changed the past transnational trade patterns. In the past, when products were sold overseas, they had to be sold in bulk to overseas traders and then distributed. But through cross-border e-commerce, companies can sell goods directly to consumers. In this process, the company does not have to ship the bulk products overseas, and then sell them. Instead, they can ship directly from China and sell the products overseas through express or postal services.
At this time, companies do not have to stock a single product, but can try to put multiple SKUs at once, determine which products are more popular in the market, then increase investment, and put the products in overseas warehouses to improve the distribution speed. In this model, companies can test the market demand at a lower cost, so that the capital pressure is lower, and the trial and error costs are lower. This is suitable for many sellers who have just entered the cross-border export e-commerce industry.
Second, the online channel brand model
The online channel brand can be compared with the independent brand under the line. For example, Wal-Mart will put its own brand products, which rely on its own strong supply chain capabilities to provide users with high cost performance and quality guaranteed products. Online cross-border e-commerce sellers also build their own channel brands through various channels. This brand is different from the brand that people recognize in a single category. The channel brand is more targeted at large and multi-category SKU products.
In terms of channels, online channel brands are similar to offline brands. For example, offline merchants can enter an offline shopping mall, and online channel brands can also be placed on an e-commerce platform (such as Amazon or eBay). Of course, online channel brands can also build their own independent stations, and the categories will become more focused, and gradually move closer to the direction of specialized brands.
Third, online brand model
Now, the idea of owning a brand with an offline store may not be established.
In the mature Chinese market of e-commerce, many brands have risen from the Internet. Through the cross-border e-commerce model, there are also companies that try to build their own brands through online methods, and then slowly penetrate into the offline. Compared to the offline store model, the online model will make the cost of trial and error lower. For example, in the European market, the main channel of the online channel is the main representative of the online brand model.
Fourth, the network red e-commerce model
In the past, the overseas e-commerce platform was a purer shelf-type e-commerce, and product parameters, consumer reviews and other content became the benchmark for consumers to decide whether to purchase or not. But to make consumers understand the brand's philosophy, a cold product introduction is not enough. When the online brand model emerged, cross-border e-commerce companies began to seek more "temperature" product sales and marketing methods.
The net red mode is a big mode for users to feel the temperature of the product. Zhang Dazhao, Sydney, ANNA and so on in China's e-commerce play. Overseas, Zhang Dazhao and other network red representatives also started from Southeast Asia and brought the model to the world. Of course, including e-commerce platforms such as AliExpress, and also set up "bloggers" and other gameplay on the platform, this kind of online red play method directly into the hearts of foreign consumers.
Fifth, short video mode
In China, short video companies such as vibrato and fast-handers are beginning to lay out e-commerce. Overseas, they are not idle. For example, fast-handers have traveled to Southeast Asia through service providers such as Haiyin, and Vibrato has also developed its own overseas products through mergers and acquisitions of overseas short video platforms to achieve new market breakthroughs. The final short video model will be integrated with cross-border e-commerce, or will look at the layout of Chinese companies.
Sixth, cross-border import of e-commerce
Under the model innovation of China, cross-border import of e-commerce has gradually emerged. In the past, the entry of goods into China required complex processes such as commodity inspection and filing, and relied on layer distributors to reach Chinese consumers. Nowadays, overseas brands only need to provide cross-border import e-commerce vouchers, which can directly contact Chinese consumers, and the threshold and trial and error costs are greatly reduced.
In addition, in the process of overseas brands entering the world's second largest consumer market through the “e-commerce” channel, the retail brand's retail thinking and trade thinking have also been profoundly changed. This change is a global change. China's e-commerce model affects the world through these brands, and is also transforming the underlying infrastructure of cross-border trade in various countries and the operational thinking of enterprises.
What did you do in 2018, what have you not done yet? Do you hope to achieve more next year? On December 21st, Wuhan Yibang Cross-border E-Commerce Conference may help you!
2018 is the year of China's cross-border e-commerce transformation.
In the past, relying on the advantages of Chinese manufacturing, cross-border e-commerce has achieved rapid development. But this year, the intricate world trade environment has forced Chinese companies to reform and must become the backbone of the world trade innovation model.
The Chinese model is truly on the stage of the world. “The squally showers can knock over small ponds, but they cannot overturn the sea.” The Chinese economy is like a sea, opening a new chapter in the world through new modes such as cross-border e-commerce.
What did Chinese companies create during the squally showers? What changed? In this regard, Yibang columnist Bingmei has sorted out the six models of China's going to sea.
First, the "investment" trade model
Cross-border e-commerce has changed the past transnational trade patterns. In the past, when products were sold overseas, they had to be sold in bulk to overseas traders and then distributed. But through cross-border e-commerce, companies can sell goods directly to consumers. In this process, the company does not have to ship the bulk products overseas, and then sell them. Instead, they can ship directly from China and sell the products overseas through express or postal services.
At this time, companies do not have to stock a single product, but can try to put multiple SKUs at once, determine which products are more popular in the market, then increase investment, and put the products in overseas warehouses to improve the distribution speed. In this model, companies can test the market demand at a lower cost, so that the capital pressure is lower, and the trial and error costs are lower. This is suitable for many sellers who have just entered the cross-border export e-commerce industry.
Second, the online channel brand model
The online channel brand can be compared with the independent brand under the line. For example, Wal-Mart will put its own brand products, which rely on its own strong supply chain capabilities to provide users with high cost performance and quality guaranteed products. Online cross-border e-commerce sellers also build their own channel brands through various channels. This brand is different from the brand that people recognize in a single category. The channel brand is more targeted at large and multi-category SKU products.
In terms of channels, online channel brands are similar to offline brands. For example, offline merchants can enter an offline shopping mall, and online channel brands can also be placed on an e-commerce platform (such as Amazon or eBay). Of course, online channel brands can also build their own independent stations, and the categories will become more focused, and gradually move closer to the direction of specialized brands.
Third, online brand model
Now, the idea of owning a brand with an offline store may not be established.
In the mature Chinese market of e-commerce, many brands have risen from the Internet. Through the cross-border e-commerce model, there are also companies that try to build their own brands through online methods, and then slowly penetrate into the offline. Compared to the offline store model, the online model will make the cost of trial and error lower. For example, in the European market, the main channel of the online channel is the main representative of the online brand model.
Fourth, the network red e-commerce model
In the past, the overseas e-commerce platform was a purer shelf-type e-commerce, and product parameters, consumer reviews and other content became the benchmark for consumers to decide whether to purchase or not. But to make consumers understand the brand's philosophy, a cold product introduction is not enough. When the online brand model emerged, cross-border e-commerce companies began to seek more "temperature" product sales and marketing methods.
The net red mode is a big mode for users to feel the temperature of the product. Zhang Dazhao, Sydney, ANNA and so on in China's e-commerce play. Overseas, Zhang Dazhao and other network red representatives also started from Southeast Asia and brought the model to the world. Of course, including e-commerce platforms such as AliExpress, and also set up "bloggers" and other gameplay on the platform, this kind of online red play method directly into the hearts of foreign consumers.
Fifth, short video mode
In China, short video companies such as vibrato and fast-handers are beginning to lay out e-commerce. Overseas, they are not idle. For example, fast-handers have traveled to Southeast Asia through service providers such as Haiyin, and Vibrato has also developed its own overseas products through mergers and acquisitions of overseas short video platforms to achieve new market breakthroughs. The final short video model will be integrated with cross-border e-commerce, or will look at the layout of Chinese companies.
Sixth, cross-border import of e-commerce
Under the model innovation of China, cross-border import of e-commerce has gradually emerged. In the past, the entry of goods into China required complex processes such as commodity inspection and filing, and relied on layer distributors to reach Chinese consumers. Nowadays, overseas brands only need to provide cross-border import e-commerce vouchers, which can directly contact Chinese consumers, and the threshold and trial and error costs are greatly reduced.
In addition, in the process of overseas brands entering the world's second largest consumer market through the “e-commerce” channel, the retail brand's retail thinking and trade thinking have also been profoundly changed. This change is a global change. China's e-commerce model affects the world through these brands, and is also transforming the underlying infrastructure of cross-border trade in various countries and the operational thinking of enterprises.
What did you do in 2018, what have you not done yet? Do you hope to achieve more next year? On December 21st, Wuhan Yibang Cross-border E-Commerce Conference may help you!