The day before, Indonesia C2C business platform Tokopedia announced a new $1 billion 100 million round of financing has been locked, the lead cast is ali. The layout of the Chinese Internet companies in Indonesia is another city. From Ali, Jingdong, Tencent in Indonesia and the layout of the electricity supplier brands and big sellers in the market ready to look into the market, Indonesia business cross-border electricity market rising star; but from Indonesia more stringent "customs clearance conditions", take the Indonesia business market, was destined to be a tough. Business sales of $5 billion 600 million are three in the Southeast Asian market. From the data, the market in Indonesia is really "fat". According to Agus, President of the Central Bank of Indonesia, the 2016 Indonesian e-commerce transaction amounted to 5 billion 600 million US dollars, and the growth rate was up to 78%. According to relevant research, the market of e-commerce in Southeast Asia is about $16 billion in 2016. That is to say, the total amount of e-commerce in Indonesia accounts for 1/3 of the Southeast Asian market. It is worth noting that this growth may continue for a long time. This is from the Internet market in Indonesia and the abundance of population base. In the past 2016, Indonesia has become the fastest growing country in the world's Internet users, according to data from research firm WeAreSocial. In early 2016, Indonesia had only about 88 million 100 thousand Internet users, and in 2017, Indonesian Internet users reached 132 million 700 thousand, up 51%. Among them, there are about 24 million 740 thousand people in Indonesia through TV shopping. In 2016, the average annual cost of e-commerce users in Indonesia was 228 dollars. In fact, there are 262 million of the total population in Indonesia. The power of purchasing electricity from the Internet population and the base of the total population is obviously strong. In addition, the market also has a very big feature - the mobile Internet has more users and mobile social activity. At present, 69% of the Internet users in Indonesia are accessed through mobile devices. Socially, Indonesian social media users are active in 106 million, with a penetration of 40%. Mobile access to social users 92 million, permeability 35%. Social media active users grew 34% and increased users 27 million over the same period. Agus believes that the Indonesian electricity market is accompanied by the development of social media in Jakarta, even for huge customers is known as the "Twitter world center". Many giants compete for "new star" electricity providers. The total electricity consumption is large and fast growing. The mobile Internet represents the prospect of fast development and many users. All these attributes make many Chinese cross-border electric business enterprises and even the Chinese Internet giants eager to move and act. And these actions are a good reference for companies and sellers in Southeast Asia. In April, Ali announced the acquisition of Southeast Asian markets, and Indonesia was a particularly important part of the Southeast Asian market. And the Tencent investment of Garena under the Southeast Asian e-commerce platform Shopee is also constantly consolidating the status of the Indonesian market. In May of this year, the Shopee high profile announced that it has become the top of Play Store in Indonesia. Without electronic virtual goods, its Indonesian daily trading volume reached 200 thousand. Lazada and Shopee were the first group of Southeast Asian e-commerce platforms to invest in China, which correspondingly brought a lot of new opportunities for Southeast Asian electricity providers, and quickly became the "Blue Ocean darling" of domestic sellers. In fact, many training institutions in addition to training projects such as eBay, Amazon, Wish, speed sell and other mainstream export business platform, there will be Lazada training specially, which shows the hot degree of the market. For the Jingdong, its layout in Southeast Asia is "all in" in the Indonesian market at the beginning. In November 2015, the Jingdong officially announced the establishment of the Jingdong Indonesian station. Unlike Alibaba's investment strategy in Southeast Asia and South Asia, Jingdong has just begun to choose the local pro, but rather low profile. In 2015 11 Eve, the first foreign media disclosure of Jingdong launched the Indonesian website and Android version of the client, the platform of electronic products, shoes, bags, Home Furnishing has not yet opened. Later, Josh Gartner, the head of international business public relations, admitted that "a beta website has been launched in Indonesia." "Southeast Asia is sure to be a big market, and the Jingdong has set up a subsidiary of Indonesia, and it will develop into the whole Southeast Asian market in the future." In August 2016, Liu Qiangdong spoke on the phone conference after the second quarter earnings of the year. In addition, Jingdong Jingdong in Indonesia self built logistics company "Jaya Ekspres Transindo", the company currently has 300 employees, according to Jingdong sources, it has to be achieved on most orders served in Jakarta district. But if only a small portion of the area can be delivered on the same day, the competitiveness of the Jingdong remains to be improved. Of course, there is also a fight for investment in the Indonesian market. Before this, the media has revealed that Jingdong has been negotiating with Tokopedia, a local e-commerce platform in Indonesia, and is expected to invest $500 million. It is reported that the platform is the largest C2C platform in Indonesia, and has received multi - round investment in Softbank. At present, the platform is based on small and medium sellers, and also is actively expanding the brand side. However, before Ali and Tokopedia negotiations out of the wind, in the day before, Tokopedia is locked announced a new $1 billion 100 million round of financing, lead investor is ali. The more forward-looking Internet giant's battle in Indonesia is showing the charm of Indonesia's electricity market, and its resources may become an important catalyst for Chinese SMEs to explore the way in the Indonesian market. "Strict customs clearance" becomes the new blue sea challenge, but the market potential does not mean that the market is easy to attack. In fact, in terms of cross-border trade,